Lake Tahoe Tourism and Concerts
A challenging economic climate has made business more complicated for concert promoters in the Lake Tahoe tourism market. Late-Nite productions, a regional concert promotion firm, specializes in working with underground hip-hop artists, but they do other genres as well. Focusing on fewer shows with increased marketing to draw big crowds has been one way the firm has adapted to changing market conditions in the region. The company has also been a lot more selective in which acts they choose to work with.
One of the greatest challenges in the Lake Tahoe market has been the reluctance of consumers to make plans in advance. Pre-show ticket sales are often weak, but can be compensated for by strong walk-up sales. The changing tastes of local casino operators is another issue to contend with. Currently older acts aren't as popular in Tahoe casinos, with owners looking to attract a younger clientele.